{"id":100536,"date":"2026-01-07T06:28:01","date_gmt":"2026-01-07T04:28:01","guid":{"rendered":"https:\/\/disinfo.md\/less-and-more-expensive-shrinkflation-is-wreaking-havoc-in-russia\/"},"modified":"2026-01-07T06:28:01","modified_gmt":"2026-01-07T04:28:01","slug":"less-and-more-expensive-shrinkflation-is-wreaking-havoc-in-russia","status":"publish","type":"post","link":"https:\/\/disinfo.md\/en\/less-and-more-expensive-shrinkflation-is-wreaking-havoc-in-russia\/","title":{"rendered":"Less and more expensive: shrinkflation is wreaking havoc in Russia"},"content":{"rendered":"<p data-start=\"131\" data-end=\"559\"><strong>Russians are complaining on social media that the weight of food products in stores has decreased: chocolate bars no longer weigh 100 grams, but only 73, and milk bottles contain 900 milliliters instead of a liter. Economists say that shrinking packaging is a common practice during periods of high inflation. In the case of Russia, the problem is even more disturbing: the price of products has increased, although the quantity has decreased.<\/strong><\/p>\n<p data-start=\"561\" data-end=\"696\">Blogger Nastia S\u00eesoeva films in the supermarket &#8220;Piatioro\u0219ka&#8221; and lists the products that have &#8220;shrunk&#8221;, but have become more expensive:<\/p>\n<blockquote data-start=\"698\" data-end=\"1009\">\n<p data-start=\"700\" data-end=\"1009\"><em>&#8220;Who remembers that a chocolate used to weigh 100 grams, forget it \u2014 such a thing will no longer exist. Now this &#8216;leaf of chocolate&#8217; weighs only 75 grams. One kilogram packages of cereals \u2014 you can keep them only as a warm memory from the past. The 500-gram bag of pasta has dropped to 450, then to 400.&#8221;<\/em><\/p>\n<\/blockquote>\n<p data-start=\"1011\" data-end=\"1162\">She also notes that eggs are sold in boxes of 6, not 10, kefir has only 430 ml instead of 500, and the milk bottle has been reduced from 1 liter to 900 ml.<\/p>\n<p data-start=\"1164\" data-end=\"1206\">Another blogger picks up a chocolate bar from the shelf:<\/p>\n<blockquote data-start=\"1208\" data-end=\"1347\">\n<p data-start=\"1210\" data-end=\"1347\"><em>&#8220;It costs 200 rubles and seems very light&#8230; 73 grams! Since when do chocolates weigh 73 grams? They were 100! &#8216;Alpen Gold&#8217; now weighs 80 grams.&#8221;<\/em><\/p>\n<\/blockquote>\n<p data-start=\"1349\" data-end=\"1434\">The publication <em data-start=\"1360\" data-end=\"1372\">SOTAvision<\/em> compared the price and weight of products between 2021 and 2025:<\/p>\n<ul data-start=\"1435\" data-end=\"1822\">\n<li data-start=\"1435\" data-end=\"1506\">\n<p data-start=\"1437\" data-end=\"1506\">The &#8220;succulent&#8221; sausages have shrunk by 9%, but have become 77% more expensive.<\/p>\n<\/li>\n<li data-start=\"1507\" data-end=\"1569\">\n<p data-start=\"1509\" data-end=\"1569\">Lay&#8217;s chips \u2014 22% lighter, but 82% more expensive.<\/p>\n<\/li>\n<li data-start=\"1570\" data-end=\"1645\">\n<p data-start=\"1572\" data-end=\"1645\">The &#8220;Brest-Litovsk&#8221; sour cream lost 15 grams, but the price increased by 22%.<\/p>\n<\/li>\n<li data-start=\"1646\" data-end=\"1822\">\n<p data-start=\"1648\" data-end=\"1822\">The &#8220;Eko-Milk&#8221; butter lost 11% of its weight, but doubled in price. In some stores, this butter is protected from theft with special hard-to-open plastic packaging.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1824\" data-end=\"1935\">Buyers say that, due to price increases, they have to save not only on food, but also on medicines.<\/p>\n<p data-start=\"1937\" data-end=\"2308\">Manufacturers call these changes &#8220;packaging adjustments&#8221;. Buyers \u2014 &#8220;hidden price increases&#8221;. Economists use a technical term: shrinkflation, that is, delivering a smaller quantity of a product, at the same price or even higher. And consumers often discover the difference only after they pay: when they compare the amount on the receipt with the volume of food received.<\/p>\n<p data-start=\"1937\" data-end=\"2308\">Source: <a href=\"https:\/\/www.currenttime.tv\/a\/v-rossii-umenshenie-obema-produktov-soprovozhdaetsya-rostom-tsen\/33635792.html\">https:\/\/www.currenttime.tv<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Russians are complaining on social media that the weight of food products in stores has decreased: chocolate bars no longer weigh 100 grams, but only 73, and milk bottles contain 900 milliliters instead of a liter. Economists say that shrinking packaging is a common practice during periods of high inflation. In the case of Russia,<\/p>\n","protected":false},"author":14,"featured_media":96008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1135],"tags":[12820,12819,10190,11637,12821,1146],"class_list":{"0":"post-100536","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-foreign-affairs-en","8":"tag-deflation","9":"tag-price-increase","10":"tag-prices","11":"tag-products","12":"tag-quantity","13":"tag-rusia-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Less and more expensive: shrinkflation is wreaking havoc in Russia - DISINFO.MD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/disinfo.md\/mai-putin-si-mai-scump-shrinkflatia-face-ravagii-in-rusia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Less and more expensive: shrinkflation is wreaking havoc in Russia - DISINFO.MD\" \/>\n<meta property=\"og:description\" content=\"Russians are complaining on social media that the weight of food products in stores has decreased: chocolate bars no longer weigh 100 grams, but only 73, and milk bottles contain 900 milliliters instead of a liter. 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